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☆ Starbucks promises its new 'siren system' will cut the wait for your drink — but most stores are still waiting for the rollout
  + stars: | 2023-09-22 | by ( Kylie Kirschner | ) www.businessinsider.com   time to read: +3 min
Starbucks' wait times have increased with higher demand for complicated cold drinks. The company is rolling out its new "Siren System" to overhaul and streamline drink-making. Last year the company announced its new "Siren System," a set of procedures and equipment to overhaul and streamline the drink-making process. But the cold drinks on the menu also tend to be more complicated and take longer to make. Only 40% of stores are expected to have the Siren System in three years time, Bloomberg recently reported.
Persons: John Culver, baristas, Washington barista, you'll Organizations: Starbucks, Service, Siren, Bloomberg, —, Washington Locations: Wall, Silicon, Grande, California, Boston
☆ Starbucks just had its best week ever thanks to cold pumpkin drinks. See how it's betting future growth on making iced drinks faster.
  + stars: | 2022-09-13 | by ( Mary Meisenzahl | ) www.businessinsider.com   time to read: +3 min
Iced drinks now make up about 70% of Starbucks' sales, Schultz said, and they're particularly popular with younger Gen Z and Millenial customers, driving sales growth. To better accommodate this demand for iced drinks, Starbucks unveiled new, faster methods of making cold brew and frappuccinos at investor day. The company is adding its new proprietary Siren System that it says will cut the time and effort needed to make cold drinks. The Siren System includes a custom ice dispenser, milk dispenser, and faster blenders to expedite the process of making frappuccinos and other cold drinks. The process to make a grande Pink Drink will go from 52 seconds and 11 steps to 24 seconds and 9 steps, Starbucks says.
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